Trace what a company says.Compare it with everyone else.

GreenTrace helps answer questions like “Is H&M’s sustainability report accurate?” by pairing company claims with what NGOs, journalists, and outside reporting actually say.

Step 01

Crawl coverage

Load article previews first so users can inspect the reporting landscape immediately.

Step 02

Prepare evidence

Index source text into semantic chunks for later retrieval and question answering.

Step 03

Interrogate claims

Compare sustainability messaging with outside scrutiny, especially on greenwashing risk.

External-source view

This is not a political-bias product. It is built to compare company narratives with outside evidence.

Question-driven retrieval

Users can refine the angle with follow-up questions once evidence ingestion completes.

Ready for grounded analysis

Today the top summary is mocked, while the page structure stays aligned with the future answer layer.